What is Syndicated Market Research?
Syndicated Research is a market analysis conducted and published by Market Research firms to deliver a broader market overview. It enables companies, professionals, and even students to exploratory and cost-effective information with a 360-degree view of the market. Some of the important parameters of these studies include industry trends, market size, forecast, consumer behaviour, regional outlook and competitive landscapes among many others.
Unlike Custom Market Research where a particular client holds complete control over the market research study, Syndicated Research is not exclusive to any one client (company). In this way, market research firms can conduct and cost-effectively deliver market analysis to multiple clients.
Why Syndicated Research is Important?
Whether you're a startup looking for investors or a Fortune 500 company refining your company roadmap, syndicated research is a powerful business tool with many characteristics:
- Cost-Effectiveness: More affordable than Custom Research as predefined scope and methodology are used along with multiple buyers for each report reducing per-client cost.
- Time-Saving: Syndicated Research is generally completed in less time compared to tailored market research studies. Also, clients can access these reports quickly with professional-grade insights readily available.
- Predefined Scope: Market Research Topics, Methodology, and research objectives are pre-determined by the research firm and not customized for a specific client.
- Benchmarking Tool: Syndicated Market Research reports help companies compare their positions, performance and strategies to the industry leaders. It helps an organization gain a competitive edge in the market.
- Regular Updates: As these studies are easy to update clients can receive updated market analysis, new trends and developments regularly ( monthly, quarterly or annually).
- Address Crticle Problems: Organizations and professionals then need readily available market information to address paramount business issues like size, structure, key players, supply-demand insights, competition, and pricing strategy. All these market factors are important while market entry or product launch and syndicated research offer clear insights into these important parameters.
- Brand Awareness: Brand awareness has polarized importance in organizations with only 25 % of C-suite viewing customer-centric strategies as extremely important. Today, improvement in your brand recognition and recall of your product or service can offer a large customer pool to organizations.
How Syndicated Research is Conducted?
- Initiation: Market Research Companies conduct preliminary research to identify products/services or topics of growing interest like Artificial Intelligence or plant-based drinks /food to develop a market research study.
- Research Framework: The next step includes the preparation of research methodology which may include a quantitative, qualitative, or hybrid method, and identification of data sources( mainly secondary sources).
- Data Collection and Validation: One the important stages is the extraction of data from the identified sources (mainly via the internet), conducting surveys and interviews, group discussion etc. Collected data is validated using various methods and removal of redundant data.
- Data Analysis and Report Preparation: Collected data is analysed using analytical models, trends and logical estimation to prepare the Syndicated Market Research Report.
- Distribution: The final step of the process includes selling these reports via annual subscription or one-time purchase.
Key Aspects of the Syndicated Research
- Market Overview and Definitions
- Market Size and Forecasts
- Market Segmentation
- Market Drivers
- Market Opportunities and Challenges
- Competitive Intelligence
- Key Players Market Shares
- Regulatory and Technological Influences
- Consumer Insights and Preferences
- Regional Outlook
Summation
Syndicated research is a powerful tool that delivers fast and reliable market analysis to organizations, professionals, and universities in a very cost-effective way. It offers broader insights on critical business factors such as strategic planning, competitive analysis, and market sizing. Syndicated research must be used by organizations of all sizes to better understand industry dynamics and make informed decisions.
Our Syndicated Market Research
Profshare Market Research offers best-in-class Syndicated research across 50 industry verticles with broder coverege of more than 70 countries. Our Industry Expertise & Experience enables us to deliver more than 200 Syndicated Market Research from startups to Fortune 500 companies around the globe.
Are you Ready to dive into best-in-class Syndicated Research? Then Let’s Connect with our Strategic Growth Partner.