POP (Point of Purchase) Display Market Analysis & Forecast 2025-2031

Global POP (Point of Purchase) Display Market is expected to reach USD 24388.92 million by 2031 with CAGR of 6.1 % between 2025 and 2031

Overview

A point-of-purchase display is promoting placed next to the merchandise. These displays are usually produced and prepared by the product manufacturer for distribution to wholesalers or retailers who sell the merchandise. These items are generally located in the location where the purchase decision is made. POP or point of purchase refers to any promotion that occurs within the store, and it could refer to promotion that occurs via mobile phone use while customers are in the store. POP displays can involve everything from designing labels with eye-catching colors to building detailed end of path configurations. Pop displays allow consumers to interact with a product on their own, eliminating needs for a sales executives and consequently limiting the overhead cost. In competitive environment in the retail industry, brands are investing huge amount on product marketing.  

Product type & Competitive analysis

POP or Point Of Purchase are divided into different parts, Floor Displays, pallet Displays, end-Cap Displays, Counter Top Displays. Counter top display is an effective marketing tool that can be used to boost the sales of different products. These units are specially designed to encouraged and sell products. Increasing population along with massive infrastructure development especially in developing countries are major market drivers. Counter Top Displays holds the highest market share primarily due to heavy demand in Pharmaceuticals and Food and Beverages industry.  

Application & Regional analysis

On the basis of application, the POP or point of purchase are split into various part, Health and Beauty, Pharmaceuticals, Food and Beverages, Sports and Leisure, and Others. The food and beverage segment accounted for significant market share in previous years. This is due to the fact that food and beverages being accessible are placed at POP displays for fast sale of the products. Food & beverage segment is anticipated to continue to dominate the market during the forecast period. The pharmaceuticals segment is anticipated to expand at a decent CAGR, contributing toward the growth of the global POP display market. The designed healthy and beauty POP display can catch the product attention by customers. Point of purchase display also plays the vital role in spots and leisure and others.  

Regional outlook of research study is based on analysis of POP (Point of Purchase) Display Market in North America, Europe, Asia Pacific, Middle East, South America, and Africa & Rest of the World. Asia Pacific holds highest POP Display Market share in 2022. Massive industrial and infrastructure expansion driving the Asia Pacific market. POP (Point of Purchase) Display Market in Europe has seen significant changes in recent years & estimated to show strong growth rate in upcoming years. Technological advancement and innovation propelling fuel to growth of North America Market.  

POP (Point of Purchase) Display Market: Product Type

• Floor Displays
• Pallet Displays
• End-Cap Displays
• Counter Top Displays

POP (Point of Purchase) Display Market: Application

• Health and Beauty
• Pharmaceuticals
• Food and Beverages
• Sports and Leisure
• Others

POP (Point of Purchase) Display Market : Competitive Analysis

Report includes accurate analysis of key players with Market Value, Company profile, SWOT analysis. The Study consists of following key players in POP (Point of Purchase) Display Market :

• Creative Displays Now (Now Under Great Northern Instore)
• Dana
• Promag
• Repack Canada
• Avante
• GLBC
• Ravenshoe Packaging
• Mitchel-Lincoln
• POPTECH
• Noble Industries
• Boxmaster
• EZ POP

Geographical analysis of POP (Point of Purchase) Display Market :

• North America
  • U.S.A
  • Canada
• Europe
  • France
  • Germany
  • Spain
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South East Asia
• Latin America
  • Brazil
• Middle East and Africa

Global POP (Point of Purchase) Display Market Report delivers a comprehensive analysis of the following parameters:

• Market Forecast for 2024-2030
• Market growth drivers
• Challenges and Opportunities
• Emerging and Current market trends
• Market player Capacity, Production, Revenue (Value)
• Supply (Production), Consumption, Export, Import analysis
• End user/application Analysis

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