Laundry Detergent Market Analysis & Forecast 2025-2031

Global Laundry Detergent Market is expected to reach USD 204434.60 million by 2031 with CAGR of 3.5 % between 2025 and 2031

Laundry Detergent Market is expected to show significant growth during the forecast period owing to the rising demand from different industries such as hotels, the textile industry, restaurants, hospitals and others is fuelling the growth of the Laundry Detergent Market globally. In addition, increasing consciousness of e-commerce is booming the growth of this market. E-commerce offers various benefits such as a variety of product offerings, wide options, very easy delivery and time-saving.  

Manufacturers reach out to a huge customer base through the online distribution channel which is further resulting in growth of the Laundry Detergent Market. Furthermore, many manufacturers are focused on developing green laundry products, which offer biodegradable components such as coconut oil, natural washing soda, mineral-based surfactants, and plant-based enzymes. Because of this factor, the market of laundry detergent is observed to have a significant growth.  

The demand for Laundry Detergent globally is forecast to witness high growth driven by consumption in major emerging markets. More growth opportunities will turn up between 2023 and 2029 as compared to the past five years, suggesting a rapid pace of change. Companies quickly adapting to this changing landscape are emerging as top performers and earning attractive revenues through sustainable transition, innovation, efficient pricing and sales execution strategies.  

On the basis of product types, the global Laundry Detergent Market consists of the following product types: powder, liquid, fabric softeners and detergent tablets. Powder detergents were the biggest product segment in the market contributing to about 31% of the total revenue in 2023. Based on Sales Channels, the market is segmented into Online Sales Channels, supermarkets & hypermarkets, Departmental and Convenience Stores and Independent Grocery Stores. The application segments are further classified into residential and commercial types. Residential type leads the market from the front and is expected to be dominantly so throughout the forecast period. This is majorly because of growing households in developing countries such as India, China, and Brazil.  

The major key players in the global Laundry Detergent Market are Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble, lion corporation, kao corporation, and Method Products. The Global Laundry Detergent Market is dominated by global players such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., and Proctor & Gamble. Companies are applying strategic mergers and acquisitions to improve their international presence and to profit significant share. Due to an increase in both domestic and export-oriented revenues are perceived for key players in the global Laundry Detergent Market. However, challenges such as increasing buyer bargaining power, and emphasis on high-quality products at low costs are forcing significant changes in the Laundry Detergent supply chain.  

On the basis of geographical analysis Global Laundry Detergent Market consists of several regions such as North America, Europe, China, India, Japan, and Southeast Asia. The shift of consumers from conventional detergents to concentrated ones facilitated by eco-friendly and perfuming products is stimulating the growth trajectory path of laundry detergents in Western Europe. The growth of discounter stores and online channels focusing primarily on the price sensitivity of consumers has been driving the demand for laundry care products in this region. Chinese consumers prefer liquid detergents in new formats such as liquid table detergents and concentrated liquid detergents over powder detergents as they have stronger cleaning capability and promote healthier skin.  

Rapid penetration of washing machine-based laundry products has gained prominence in India boosted by the evolving retail landscape with wider availability of premium and differentiated products across brands. The presence of domestic players such as Nirma and Jyothy Laboratories, among others gives steep competition to multinational brands in India. Asia-Pacific is expected to experience substantial growth in the coming years owing to the rise in the popularity of private label brands coupled with the growing acceptance of premium laundry care products. The laundry market in the European region is expected to post quick growth due to the convenience and innovation of products such as color catchers, scent boosters and detergents used at lower temperatures.  

Global Laundry Detergent Market: Product Type

• Powder
• Liquid
• Fabric softeners
• Detergent tablets

Global Laundry Detergent Market: Application

• Household
• Industrial or Institutional

Global Laundry Detergent Market: Competitive Analysis

The report includes an accurate analysis of key players with Market Value, Company profile, and SWOT analysis. The Study consists of following key players in the Global Laundry Detergent Market :

• Unilever
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Procter & Gamble
• Lion Corporation
• Kao Corporation

Geographical analysis of Global Laundry Detergent Market :

• North America
  • U.S.A.
  • Canada
• Europe
  • France
  • Germany
  • Spain
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South East Asia
• Latin America
  • Brazil
• Middle East and Africa

Global Laundry Detergent Market Report delivers a comprehensive analysis of the following parameters:

• Market Forecast for 2025-2031
• Market growth drivers
• Challenges and Opportunities
• Emerging and Current market trends
• Market player Capacity, Production, Revenue (Value)
• Supply (Production), Consumption, Export, Import analysis
• End user/application Analysis

---

Frequently Asked Questions (FAQ)