Air Freshener Market Analysis & Forecast 2025-2031

Global Air Freshener Market is expected to reach USD 17258.43 million by 2031 with CAGR of 4.1 % between 2025 and 2031

Overview

Air Freshener includes fragrances, aerosol propellants, preservatives, and solvents such as mineral oil or two-butoxyethanol and other glycol ethers. Global demand for Air Freshener is rising at significant rate primarily due to increasing disposable income especially in developing countries, fresh & clean quality of indoor air as well as adoption of healthy living style. Larger commercial areas like hotel lobbies, auto dealerships, medical facilities, and other spaces are heavily using Air Freshener. Air Freshener Market is continue to show significant growth rate in forecasted period as it is becoming essential good for larger section of society.  

Process type & Competitive analysis

Sprays, Electric Air Fresheners, Gels, Candles, and Oils among others are primarily available in market. Spray consists of compressed gas propellants like butane or propane. This is largest segment in terms of volume as well as revenue. Spray Air Fresheners holds around 40 % of overall market share in 2024 and emerging trend of automatic air freshener spray propelling fuel to growth of this segment. Electric Air Fresheners segment has shown impressive growth rate since 2019 and likely to remain most lucrative segment for Air Freshener manufacturers.  

Competitive analysis included in research study helps users to understand key players market positioning and marketing strategies. Air Freshener Market is becoming more competitive due to emergence new market players especially in Asia Pacific region. Small entry barrier along with massive market potential are primary reasons for growing competitive edge of Air Freshener Market. Major manufacturers are constantly developing advance, cost-effective, quality product to attract more consumers and increase market share.  

Application & Regional analysis

The application analysis of market is based on Household and Commercial use. Commercial applications dominate the market due high usage in office, complexes, shopping malls, service stations and restaurants. Hospitality sector has emerged as most lucrative with common trend of using Air fresheners in rooms and corridors. Rapid growth in business infrastructure in developing countries leading the market growth. Household Air Freshener Market is driven by increasing demand in upper middle class or middle class.  

Regional outlook of research study is based on analysis of Market in North America, Europe, Asia Pacific, Middle East, South America, and Africa & Rest of the World. Europe regions lead the market with almost 38 % of revenue generated from region in 2024. Air Freshener Market in Europe is mature and expected to show constant growth in upcoming years. Asia Pacific is emerged as fastest growing market due to high population & rising household income. South America and Middle East also estimated to show high growth rate during forecasted period.  

Research study has extensively worked on supply-demand analysis which has become important parameter in Consumer Goods industry. Supplier analysis helps to understand supply- demand scenario that certainly helps designed better manufacturing process. Analytical tools used while developing research studies include Porter's 5 Forces model, PESTEL analysis, SWOT analysis, market sizing. Opportunities and threat analysis have gained significant importance in recent years primarily due to dynamic nature of Consumer Goods industry.  

Global Air Freshener Market : Product Type

• Sprays
• Electric Air Fresheners
• Gels
• Candles
• Oils
• Others

Global Air Freshener Market : Application

• Household
• Commercial

Global Air Freshener Market : Competitive Analysis

Report includes accurate analysis of key players with Market Value, Company profile, SWOT analysis. The Study consists of following key players in Global Air Freshener Market :

• P&G
• Henkel
• S.C.Johnson & Son
• Reckitt Benckiser
• California Scents
• Handstands
• Farcent Enterprise
• Godrej
• CAR-FRESHNER
• Air Delights
• Earth Chemical
• S.T. Chemical
• Ada-Electrotech
• BlueMagic
• Kobayashi Pharmaceutical
• Candle-Lite
• Pharmacopia
• The Yankee Candle
• Chesapeake Bay Candle
• Fresh Products
• Air-Scent
• Sealed Air
• Ludao
• AEStar

Geographical analysis of Global Air Freshener Market :

• North America
  • U.S.A
  • Canada
• Europe
  • France
  • Germany
  • Spain
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South East Asia
• Latin America
  • Brazil
• Middle East and Africa

Global Air Freshener Market Report delivers a comprehensive analysis of the following parameters:

• Market Forecast for 2025-2031
• Market growth drivers
• Challenges and Opportunities
• Emerging and Current market trends
• Market player Capacity, Production, Revenue (Value)
• Supply (Production), Consumption, Export, Import analysis
• End user/application Analysis

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